GOOD&CO aims to intelligently amalgamate fashion and art. Each piece turns its wearer into a walking artwork. Feminine and functional but never fussy, the GOOD&CO aesthetic appeals to those who like their luxury to come with a playful twist. Each item functions simultaneously as a timeless, classic investment piece and also as an inherently modern accessory. Destined to be enjoyed and loved by generations of women, each GOOD&CO piece is unique.
New Zealand designer Lillie Toogood is the brains behind the brand - her love of photography, travel, textiles and design collide serendipitously in GOOD&CO. Each GOOD&CO piece is based on a photograph Lillie has taken in her travels- ranging from the streets of Europe to the markets in Vietnam. Shapes, patterns and colours that are captured to create beautiful textiles, and take the wearer across borders to be a part of the moment.