Since its inception in 2001, Joie has successfully filled a void in the contemporary market. Constantly inspired by Southern California and hailing from Los Angeles, its casual yet sophisticated way of life is translated directly into Joie designs. The Joie girl enjoys wearing casual comfortable clothes accented by luxurious fabrics and details inspired by her travel throughout the world.
Both modern and timeless in its appeal, the Joie aesthetic draws its influence from vintage creations while successfully maintaining a fresh approach to fashion. The Joie collection is understatedly chic.