Created in 2005 between Paris and New York, by Arik and Laurent Bitton, two visionary young men who are both passionate about music, architecture and design, IRO offers bold collections.

The label represents a female and modern silhouette which is a blend of a luxury and casual. Aside from its passion for excellence and its sense of style, the brand's focus still lays in its products' design and quality.  

Open to the world, modern and connected, IRO has been developing a global presence since its creation, though the most selective distributors and its stores all over the world: from the most prestigious Parisian areas, the biggest European capitals such as London, Rome, Brussels, Munich and Copenhagen.